Planet Fashion is building one of Miami Swim Week 2026’s most ambitious fashion-and-culture programs. Returning to the city with a full multi-day calendar, the platform will anchor Saturday night in official partnership with Paraiso Miami Beach Swim Week, bringing runway, resortwear, performance, beauty, hospitality, and media programming into one extended Swim Week experience.
The headline moment is set for Saturday, May 30, at the Kimpton Surfcomber Hotel, where Planet Fashion will present its Saturday Night Runway Showcase across the property’s poolside space. The production centers on a 100-foot runway over the pool, creating a setting that feels more like a cinematic Miami tableau than a conventional catwalk.
For Celia Evans, founder and CEO of Planet Fashion TV, the 2026 edition marks a broader evolution. “We’re building something far beyond a runway show,” Evans said in the release, describing the program as an immersive cultural platform connecting beauty, fashion, performance, and community.
The week opens Wednesday, May 27, with the “Get Snatched for Swim Week” glow-up event at Lavish Laser MedSpa in Midtown Miami. The evening is designed as a pre-runway beauty and wellness moment for models, creators, and VIP guests, with The Peptide Phix, Palace South Beach catering and cocktails, and exclusive event offerings.
On Thursday, May 28, programming moves to Uma House for a model casting call and influencer gifting suite from 12 PM to 4 PM, followed by an invitation-only rooftop Champagne welcome cocktail reception at 6 PM. Signor Sassi, the London- and Dubai-born dining destination now connected to South Florida’s Millionaire’s Row, joins the week as a hospitality partner.
Friday, May 29, brings a Cakes Body poolside takeover at The Plymouth Hotel and a model and influencer medspa content takeover at Lavish Laser. Saturday begins with a Beauty & Cosmetic Trends Brunch before the runway program takes over the Surfcomber that evening.
The designer lineup reflects the increasingly global language of Miami Swim Week. Confirmed names include AVIDLOVE, Cassandra Youngs, Beau Swim by Samantha Jones, Dur Doux, Josephine’s Closet by Adrianna Aloni, and Vana Swim, with categories spanning sustainable swim, resortwear, lingerie, menswear, and emerging fashion. Live performances curated in partnership with WME will add a performance layer to the show.
Planet Fashion will also present “Love Letter to Miami” in collaboration with Palace South Beach, a segment that brings together drag artistry, menswear, and the Eliad Cohen swim collection. It is the kind of programming that makes sense in Miami: polished, theatrical, inclusive, and built for an audience that expects fashion to move beyond clothes alone.
Sunday, May 31, closes the week with an influencer, model, and media brunch and show at Palace South Beach, followed by a closing dinner at Signor Sassi in Hallandale Beach. VIP guests and front-row attendees will receive luxury gift bags valued at $1,000, featuring beauty, wellness, and lifestyle products.
The production is supported by UNITE Hair Care, The Mane Group, The Rogue House, Josephine’s Closet, Palace South Beach, The Peptide Phix, Signor Sassi, and Lavish Laser MedSpa. Select tickets for the Saturday runway showcase are available via Eventbrite, while additional platform information is available at Planet Fashion TV.
For more on the city’s wider fashion-week momentum, read 24Fashion’s coverage of Florida Men’s Fashion Week 2026.