ZIMO SS25

ZIMO Spring Summer 2025 during Paris Fashion Week

ZIMO, known for its unique perspective on Asian heritage and encapsulated “Fashion Documentary” philosophy,announces the launch of SS25 Collection: Recycled Resilience. Inspired by the hardships endured during the late 1990sto early 2000sAsian financial crisis, this collection pays homage to the resilience and courage displayed by individuals during challenging times.

During this period, people faced immense struggles, resorting to selling valuable possessions and enduring significant hardship. Yet, amidst adversity, they clung to hope for a brighter future, eagerly anticipating the arrival of better days. As the early 2000s approached, the economy began to recover, bringing stability and tranquility back into people’s lives. This journey of resilience and optimism serves as the foundation for the design concept of ZIMO’s latest season, symbolizing a longing for renewal and progress.

The historical backdrop of the 1990sserves as a symbolic renewal for ZIMO, symbolizing the brand’s resilience and transformative journey through this collection, which marks the brandʼs new era as it undergoes a rebranding process. Starting this season, ZIMO embraces a refreshed logo, streamlined silhouettes, and revamped product structures while retaining its core DNA elements, symbolizing the brand’s journey through struggle and pain, finally welcoming a new beginning.

This season features a variety of recycled items like keys, coins, and various deadstock objects to represent the economic downturn in Asia during the late 1990s.Focusing on clean fit silhouettes, meticulous details such as pin tucks and shirring are carefully incorporated into the design. These elements, along with drawstrings resembling waves, symbolize the highs and lows of that era. Despite the challenges, the collection also includes shining fabrics, symbolizing the enduring hope individuals maintained. Moreover, keys and coins, serving as innovative core elements for the season, are integrated throughout the collection both as functional components and decorative accessories. They seamlessly blend with the signature crochet and upcycled leather yarn, adding a unique touch to the collection’s overall aesthetic.

About ZIMO

Founded in 2021in New York, ZIMO embodies the brand philosophy of “Fashion Documentary,” aiming to uniquely narrate the vanishing Asian heritage through a captivating documentary perspective. ZIMO seeks to explore the distinctive elements within the contradictory memories of Asian youth’s growth. Through a diverse design language, ZIMO skillfully reinterprets, transforms, and elevates these elements, offering a distinct perspective on the transience of culture in an ever-globalizingworld. ZIMO is dedicated to rediscovering enduring precious stories and their significance, embracing their profound meaning in the documentary vision.

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