Milan Bridal Week – Justin Alexander Signature Aims To Bridge the Gap Between Bridal and Street Art
Under the leadership of Justin Warshaw, the “Verses in Contrast” campaign aims to rejuvenate and reframe the concept of marriage, making it relevant and cool to today’s generation. It’s about bridal fashion that honors marriage traditions while boldly stepping into the future.Under the leadership of Justin Warshaw, the “Verses in Contrast” campaign aims to rejuvenate and reframe the concept of marriage, making it relevant and cool to today’s generation. It’s about bridal fashion that honors marriage traditions while boldly stepping into the future. Justin Alexander Signature is celebrating the harmonious blend of traditional, timeless bridal gowns with modern innovation.
Justin Warshaw and Milan-based graffiti artist, Sexsdreams, or Gioele Corradengo, are bridging the gap between the world of bridal and the world of street art. With Sexsdreams’ vibrant, raw energy that brings the streets of Milan to life, this bridal collaboration will transform timeless elegance into contemporary edge.
“The bridal industry is considered traditional and conservative – I have always sought out ways to express my spirit and interests through each of the collections. “Verses in Contrasts” allowed me to dig deeper. As a child I was influenced by Hip Hop culture, and as a New Yorker for 15 years, I was influenced by street culture and the arts,” Justin Warshaw said. “I was captivated by Gioele’s work and loved the idea of collaborating and introducing something out of the box and unexpected.”
Making history during Milan Bridal Fashion Week, Justin Alexander Signature and Sexsdreams, debuts a new perspective on the way bridal proves its righteousness of marriage traditions in a reflection of timeless essence of love through the lens of artistry. This campaign proves to be bold, creative, and modern, and offers a new take on bridal fashion that honors the past while audaciously stepping into the future.
“This collaboration is great for both the bridal and art community because it is a cultural mix between two things that are so different and something that people have never seen before,” Sexsdreams says. “I’m so happy to be working with Justin Alexander Signature on this incredible experience. I have discovered a new facet of my art and fell in love with these white garments which for me were a canvas to paint my emotions.”
For the first time in bridal history, Sexsdreams had blended graffiti art and bridal fashion, turning the traditional wedding dress into a dynamic canvas before our eyes. “It came as a big surprise to the entire audience, and it was great to present all these dresses together with the juxtaposition of this art form and bridal dresses,” Warshaw said.
About Justin Alexander:
Justin Alexander debuted on the bridal fashion scene as T&G Bridal in Brooklyn, New York in 1946, a time when women were renouncing the idea of clothing as mere necessity and embracing fashion as a way to express femininity, confidence, and beauty. Since its humble roots, Justin Alexander has become a contemporary designer and manufacturer of mid- to high-end bridal gowns and accessories. Each design is distinctly recognized for its vintage inspiration paired with progressive details. Recognizing that a bride’s taste in fashion is as complex as the woman herself, the company has diversified itself to include the marquee collection Justin Alexander, in addition to the noteworthy designs of Justin Alexander Signature, Adore by Justin Alexander, Lillian West, Sincerity Bridal, and Thanks and Goodluck (T&G).
Inspired by the intersection fashion trends and the needs of real brides, Justin Alexander designs the perfect wedding day look with stunning silhouettes, adorned necklines and high attention to detail. Each brand caters to a different bride through fabrication, design, styling and price point. With exceptional quality and elegant styling, Justin Alexander’s designs have gained recognition and have been worn by brides across the globe, allowing the company to become one of America’s and Europe’s most influential producers of wedding fashions.
Justin Alexander maintains a North American headquarters in New Jersey and a European headquarters in Alblasserdam, The Netherlands, with regional offices in London and Hong Kong. More than 2,200 authorized retailers worldwide carry one or more of the Justin Alexander collections.
About Justin Warshaw:
Justin Warshaw, CEO and Creative Director of Justin Alexander, joined Justin Alexander Inc., in 2008 after graduating from the University of Connecticut. Justin has a strong passion for the bridal industry and has his pulse on the creative and commercial arms of the business. Today, Justin Alexander owns and operates distribution centers that service 70 countries and over 2,200 boutiques worldwide allowing Justin to provide outstanding service to wholesale partners and brides globally. Warshaw has led its brands, including Justin Alexander, Justin Alexander Signature, Adore by Justin Alexander, Lillian West, Sincerity Bridal, Thanks&Goodluck, Viktor&Rolf Mariage and Savannah Miller, to new heights, and continues to be a notable figure in the bridal industry.
About Sexsdreams:
A Milan-based graffiti artist who defies convention. His vibrant, raw energy breathes life into the streets, and now, onto the runway. His art transcends boundaries, infusing simplicity with soul and color.
Justin Alexander Signature Collection Description:
Verses in Contrast is an encapsulation of dreams, inspired by love and beauty. Each gown tells a unique story, capturing modern romance and contemporary beauty. From the excellence in tailoring through modern seaming, structured corsets, and flattering ruching to the statement details like pearl accents and exposed boning and to the floral artistry illustrated with brocades, oversized rosettes, and 3D florals, these gowns are art at its finest with unexpected elements that excite and energize. Our brides are the canvas upon which dreams are painted, and our gowns are the brushstrokes that bring those dreams to life.
Collection Inspiration: ’In the quiet dawn of our forever day, Where vows are whispered, love finds its way. Beneath the arch of dreams, we stand, Two hearts entwined, hand in hand.
Through the tapestry of time, we weave, A story of love, so pure, so deep. With every beat, our hearts align, In this dance of souls, forever entwined.
In laughter and in silent tears, In all our triumphs and our fears, I promise to stand by your side, In every ebb, in every tide. Through sunlit days and moonlit nights, We’ll navigate life’s grand, unchartered heights.
Your eyes, my haven, sparkling and bright, Guiding me through the darkest night. With you, my love, my dearest friend, Our journey, a tale with no end.’
“I created this poem with AI and reworked it to match a direction I had in mind. It was my intention to create romantic wedding vows that create a juxtaposition with the season’s chosen art form, graffiti. Look out for how we infused graffiti in creative ways on the new collection’s gowns and accessories.” – Justin Warshaw, CEO and Creative Directois celebrating the harmonious blend of traditional, timeless bridal gowns with modern innovation.
Justin Warshaw and Milan-based graffiti artist, Sexsdreams, or Gioele Corradengo, are bridging the gap between the world of bridal and the world of street art. With Sexsdreams’ vibrant, raw energy that brings the streets of Milan to life, this bridal collaboration will transform timeless elegance into contemporary edge.
“The bridal industry is considered traditional and conservative – I have always sought out ways to express my spirit and interests through each of the collections. “Verses in Contrasts” allowed me to dig deeper. As a child I was influenced by Hip Hop culture, and as a New Yorker for 15 years, I was influenced by street culture and the arts,” Justin Warshaw said. “I was captivated by Gioele’s work and loved the idea of collaborating and introducing something out of the box and unexpected.”
Making history during Milan Bridal Fashion Week, Justin Alexander Signature and Sexsdreams, debuts a new perspective on the way bridal proves its righteousness of marriage traditions in a reflection of timeless essence of love through the lens of artistry. This campaign proves to be bold, creative, and modern, and offers a new take on bridal fashion that honors the past while audaciously stepping into the future.
“This collaboration is great for both the bridal and art community because it is a cultural mix between two things that are so different and something that people have never seen before,” Sexsdreams says. “I’m so happy to be working with Justin Alexander Signature on this incredible experience. I have discovered a new facet of my art and fell in love with these white garments which for me were a canvas to paint my emotions.”
For the first time in bridal history, Sexsdreams had blended graffiti art and bridal fashion, turning the traditional wedding dress into a dynamic canvas before our eyes. “It came as a big surprise to the entire audience, and it was great to present all these dresses together with the juxtaposition of this art form and bridal dresses,” Warshaw said.
About Justin Alexander:
Justin Alexander debuted on the bridal fashion scene as T&G Bridal in Brooklyn, New York in 1946, a time when women were renouncing the idea of clothing as mere necessity and embracing fashion as a way to express femininity, confidence, and beauty. Since its humble roots, Justin Alexander has become a contemporary designer and manufacturer of mid- to high-end bridal gowns and accessories. Each design is distinctly recognized for its vintage inspiration paired with progressive details. Recognizing that a bride’s taste in fashion is as complex as the woman herself, the company has diversified itself to include the marquee collection Justin Alexander, in addition to the noteworthy designs of Justin Alexander Signature, Adore by Justin Alexander, Lillian West, Sincerity Bridal, and Thanks and Goodluck (T&G).
Inspired by the intersection fashion trends and the needs of real brides, Justin Alexander designs the perfect wedding day look with stunning silhouettes, adorned necklines and high attention to detail. Each brand caters to a different bride through fabrication, design, styling and price point. With exceptional quality and elegant styling, Justin Alexander’s designs have gained recognition and have been worn by brides across the globe, allowing the company to become one of America’s and Europe’s most influential producers of wedding fashions.
Justin Alexander maintains a North American headquarters in New Jersey and a European headquarters in Alblasserdam, The Netherlands, with regional offices in London and Hong Kong. More than 2,200 authorized retailers worldwide carry one or more of the Justin Alexander collections.
About Justin Warshaw:
Justin Warshaw, CEO and Creative Director of Justin Alexander, joined Justin Alexander Inc., in 2008 after graduating from the University of Connecticut. Justin has a strong passion for the bridal industry and has his pulse on the creative and commercial arms of the business. Today, Justin Alexander owns and operates distribution centers that service 70 countries and over 2,200 boutiques worldwide allowing Justin to provide outstanding service to wholesale partners and brides globally. Warshaw has led its brands, including Justin Alexander, Justin Alexander Signature, Adore by Justin Alexander, Lillian West, Sincerity Bridal, Thanks&Goodluck, Viktor&Rolf Mariage and Savannah Miller, to new heights, and continues to be a notable figure in the bridal industry.
About Sexsdreams:
A Milan-based graffiti artist who defies convention. His vibrant, raw energy breathes life into the streets, and now, onto the runway. His art transcends boundaries, infusing simplicity with soul and color.
Justin Alexander Signature Collection Description:
Verses in Contrast is an encapsulation of dreams, inspired by love and beauty. Each gown tells a unique story, capturing modern romance and contemporary beauty. From the excellence in tailoring through modern seaming, structured corsets, and flattering ruching to the statement details like pearl accents and exposed boning and to the floral artistry illustrated with brocades, oversized rosettes, and 3D florals, these gowns are art at its finest with unexpected elements that excite and energize. Our brides are the canvas upon which dreams are painted, and our gowns are the brushstrokes that bring those dreams to life.
Collection Inspiration: ’In the quiet dawn of our forever day, Where vows are whispered, love finds its way. Beneath the arch of dreams, we stand, Two hearts entwined, hand in hand.
Through the tapestry of time, we weave, A story of love, so pure, so deep. With every beat, our hearts align, In this dance of souls, forever entwined.
In laughter and in silent tears, In all our triumphs and our fears, I promise to stand by your side, In every ebb, in every tide. Through sunlit days and moonlit nights, We’ll navigate life’s grand, unchartered heights.
Your eyes, my haven, sparkling and bright, Guiding me through the darkest night. With you, my love, my dearest friend, Our journey, a tale with no end.’
“I created this poem with AI and reworked it to match a direction I had in mind. It was my intention to create romantic wedding vows that create a juxtaposition with the season’s chosen art form, graffiti. Look out for how we infused graffiti in creative ways on the new collection’s gowns and accessories.” – Justin Warshaw, CEO and Creative Directo
Looks
Photo: Press Justin Alexander
More on: @justinalexandersignature
By Senior Fashion Editor 24FashionTV: Christina V Henningstad @christina_henningstad
