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Published on by 24Fashion Editorial1 min read

Milan Fashion Week SS26 Heats Up with Demna’s Gucci Shock

Milan Fashion Week SS26 Heats Up with Demna’s Gucci Shock
Milan Fashion Week SS26 Heats Up with Demna’s Gucci Shock
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September 23-29: 55 shows, Dario Vitale Versace debut, Louise Trotter Bottega, Armani 50th

Milan Fashion Week Spring/Summer 2026 calendar unveiled by CNMI promises seismic shifts from September 23-29, with 55 physical shows, 4 digital, 12 newcomers balancing heritage and revolution.

Blockbuster opener: Demna’s Gucci debut September 23—short film premiere “The Tiger” starring Demi Moore, Edward Norton; lookbook “La Famiglia” drops early. Simone Bellotti Jil Sander September 24; Dario Vitale Versace September 26; Louise Trotter Bottega Veneta September 28; Armani 50th anniversary exhibition and show.

Trends tease: plum-purple clashes, tassels, elevated flips. Sustainability: blockchain silk, mycelium bags.

Economic stakes high amid Kering revival push. Milan reinvents—again.