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Milan Fashion Week SS27 Schedule Is Here: Prada Opens, Gucci Returns, Vogue World Lands in Italy

Milan’s Spring/Summer 2027 schedule has arrived, and the message is steadier than it is sleepy. According to Vogue Business, Milan Fashion Week will run from September 22 to 28, 2026, with 54 physical shows and six digital presentations.

The season does not appear to be built around a giant debut. That may actually make the week more revealing. Without one single appointment dominating the conversation, attention shifts to sophomore chapters, house momentum, and whether Milan’s major brands can turn continuity into energy.

Prada, Dhruv Kapoor, and Diesel are set to open the week on September 22. From there, the calendar moves through Italian power players and key returns, including Dolce & Gabbana, Bottega Veneta, Ferragamo, Jil Sander, Missoni, Etro, Max Mara, Alberta Ferretti, Blumarine, The Attico, and Act No.1. Demna’s second Gucci ready-to-wear collection is expected on September 25, making it one of the week’s most watched moments even without the novelty of a first show.

Fendi and Marni also matter. Maria Grazia Chiuri’s work at Fendi and Meryll Rogge’s Marni chapter are no longer introductions; they are tests of direction. The first show explains the proposition. The second shows whether it can breathe.

The absence of Versace from the schedule, following Dario Vitale’s departure and Pieter Mulier’s delay until 2027, will also be read closely. Milan is a city where major absences can say almost as much as major arrivals.

The added cultural layer is Vogue World Milano, positioned around craftsmanship and the human touch. That theme feels pointed in a season where fashion is still negotiating technology, speed, and the value of making. It also connects to a broader conversation we have been tracking at 24Fashion, especially in our piece on why Olivier Rousteing’s Rabanne appointment matters beyond the press release.

For buyers, editors, and fashion watchers, Milan SS27 may be less about shock and more about proof. The question is not only who can make noise. It is who can make a house feel clear, modern, and desirable without leaning on debut drama.

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