Paris Menswear SS27 turned a heatwave into a useful test of what modern menswear needs: lighter clothes, clearer casting, and runway ideas that work beyond the show.
Louis Vuitton did not let Paris menswear pass quietly. For Spring/Summer 2027, Pharrell Williams built the show around a giant wave, a surf-inflected mood, and the kind of set piece that understands exactly how fashion travels now: first in the room, then in the clip, then everywhere else. The collection’s social-video life matters because Louis…
