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Louis Vuitton SS2027 Turns Paris Menswear Into a Social-Video Moment
Louis Vuitton did not let Paris menswear pass quietly. For Spring/Summer 2027, Pharrell Williams built the show around a giant wave, a surf-inflected mood, and the kind of set piece that understands exactly how fashion travels now: first in the room, then in the clip, then everywhere else. The collection’s social-video life matters because Louis…