Patou Fall-Winter 2024 COLLECTION
« Hiver 24 »
On January 25th, Patou unveiled its Fall Winter 2024 collection, « Hiver 24 ».
Hiver 24 is backdated. A reflection of a historical and complex era.
In a present where moving forward with optimism has become vital,
We celebrate clothing as a landmark this season.
Outfits become a second skin, a dignified uniform.
Expression of the present, ready for tomorrow.
A garment in its purest form.
It surrounds, complements, and reassures beyond time.
More than ever, at the service of a forward-moving woman.
We envisioned a wardrobe “prêt à vivre” primarily outdoors.
Outfits that skillfully adapt from day to night.
Without artifice or false narration. It is what it is.
Geometry dominates.
Shoulders provide a framework and protection in the looks.
Layering creates the unexpected, in form and material combinations.
Cord, robust, meets knit, caressing.
A reassuring color palette in patchwork is summoned.
Warm and flattering beiges, khakis, blacks, and blues in a “collage” spirit.
Details form a fashion glossary:
JP’s jewel button punctuates silhouettes with gold.
Jewelry worn as pieces of art.
Leather goods, the final touch to these ensembles.
The bag is firmly carried with its monogram lock—protective.
The collection is conceived in the spirit of beauty, goodness, and well-made, with, for the first time, the use of 100% eco-friendly materials in each piece.
Effective above all, elegant, of course, an ally to a ready and determined woman.
In Patou, forward we go.
Runway Looks
Photo: Press Patou
More on: @patou
By Senior Fashion Editor 24FashionTV: Christina V Henningstad @christina_henningstad