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MAXHOSA AFRICA SS25
MaXhosa Africa Returns to Paris Fashion Week
About the Collection
MAXHONAISSANCE RENAISSANCE is a creative narrative that tells a story of the rebirth of Africa; drawing a few inspirations from the renaissance art movement. This collection is also a commentary on the idea that the design language of an African designer can be beyond the continent, breaking the stereotype of what should be expected of the brand. As both an African and a global citizen, Laduma’s viewpoint is that “We cannot forget patterns as they are the DNA that our ancestors lead for us.
About MaXhosa Africa
MaXhosa Africa is a heritage luxury fashion house anchored in the authentic artistic values that define contemporary style and the greatness of Africa, the mother continent. Founded in 2010 by Laduma Ngxokolo MaXhosa Africa’s essence is steeped in the unique style philosophy of the Xhosa culture of South Africa, and its century's old craftsmanship, as well as interpreting various African and global cultural aesthetics that have endured through time. Each MaXhosa Africa collection is symbolic of a deep cultural heritage and emblematic of a dynamic contemporary narrative. Created by skilled artisans and craftsmen in Africa, each piece embodies signature historical patterns perfectly blended with innovative shapes and a unique clash of colours making them a unique collectible treasure to cherish. MaXhosa Africa is re-writing the rules of African fashion and elevating the continent’s status as a pedestal for luxury. A legacy inspired by the past, given to the present and guarded for the future.
Looks
Photos: Press MAXHOSA AFRICA
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By Senior Fashion Editor 24FashionTV: Christina V Henningstad @christina_henningstad