G-STAR and Walter Van Beirendonck unveil experimental capsule collection at Paris Fashion Week
Challenging the norms of garment construction and denim design.
Paris/Amsterdam, June 19, 2024 – Today, designer Walter Van Beirendonck presented his Spring-Summer 2025 collection at Paris Fashion Week. Alongside his own collection, the show included a capsule in collaboration with G-STAR. Taking over the botanical garden of the Faculté de Pharmacie de Paris in Saint-Germain, the show revealed the designer’s denim experiments, with innovation at the epicenter of the collaboration. The unisex capsule will be available in selected stores worldwide in February 2025.
Denim with Balls
Van Beirendonck has combined his legendary craftsmanship with G-STAR’s denim expertise to create an innovative capsule collection, titled ‘Denim with Balls.’ The avant-garde designer was given full carte blanche and decided to experiment with denim and unconventional garment-making. For this project, Van Beirendonck used minimal stitching, and focused on unusual methods like glueing and taping.
The 19-piece limited-edition collection features bold styles, such as the Square Jeans, Wader Jeans, Embossed Pamflet Jeans and Future Proof Jacket, featuring embossed dots, taped seams, and exaggerated details. All denim pieces are made with certified Cradle to Cradle fabric. Elsewhere, the capsule includes 3D-knitted tops and sweaters, with Van Beirendonck’s slogans ‘Future Proof’, ‘Wow’ and ‘Stitch Less’. The embossed dots, used throughout the collection, showcase the playful ‘Denim with Balls’ concept.
“I aimed to challenge and reimagine traditional methods. Why are clothes still being stitched when we have the potential to explore so many other techniques? This project is all about innovation, research, and pushing the conventions of fashion. It was great to be given total creative freedom by G-STAR.” – Walter Van Beirendonck
“Van Beirendonck is one of the most important fashion designers of our times. His unique vision, playfulness and extreme creative mind are why we decided to work with him. ‘Denim with Balls’ is a testament to our shared vision of challenging norms and redefining what denim can be.” – Gwenda van Vliet, CMO at G-STAR
Runway Looks
Photo: Press WALTER VAN BEIRENDONCK
More on: @waltervanbeirendonckofficial
By Senior Fashion Editor 24FashionTV: Christina V Henningstad @christina_henningstad