APRIL 2024- Miami Beach – PARAISO Miami Beach, widely known as Miami Swim Week, is thrilled to announce its monumental 20th anniversary celebration taking place May 30th – June 2nd, 2024. For two decades, PARAISO Miami Swim Week has been the epicenter of style, music, and endless fun under the sun, establishing itself as the unrivaled pinnacle of the swimwear and resort wear industry worldwide. This year’s show features a whirlwind lineup of special events with a star-studded roster of top-tier designers and shining light on many up-and-coming designers in the industry.
This season’s PARAISO Miami Swim Week is dedicated to unveiling this season’s hottest collections for Resort 2025, taking place at the Collins Park Tent. The main runway venue will host a full four-day program of fashion shows featuring a dynamic array of established and emerging swimwear brands. PARAISO is proud to celebrate this significant anniversary alongside beloved brands in swimwear fashion such as: ACACIA, Andrea Iyamah, Sinesia Karol, Shan, RIOT Swim, Chloe Rose, PQ Swim, Seafolly, Kulani Kinis, Neena Swim, Sigal, Axil Swim, Luli Fama, Nike Swim, and The Blonds, to name a few, with more brands being announced as the show dates approach. The 5th annual Instituto Marangoni Upcycle Challenge, featuring collective student shows, will continue giving a glimpse into the future of fashion, highlighting sustainable practices from up-cycling to eco-friendly processes that will redefine the industry and help shape a greener future. The looks on the runway will feature art- inspired pieces created with Sharpie Creative Markers.
PARAISO Miami Swim Week has been on a steady meteoric rise garnering a media reach of 12.4 billion impressions in 2023, making it one of the most visible and watched events in the United States. This year PARAISO can expect over 30,000 attendees and over 7,500 global buyers. With over 60 countries represented, the annual economic impact on the city is expected to be between $50 million and $75 million.
“PARAISO Miami Swim Week holds the same significance in the world of swimwear fashion as Art Basel does in contemporary art. Over the past two decades, the event has not only expanded its scope but has also increased its visibility,” says Natalija Dedic Stojanovic, Creative Director and co-Founder.
With favorite events such as the Summer Fashion Summit returning in collaboration with SwimShow, exciting, never-before-seen partnership with Miami Design District, expanded categories showcased throughout the week, this year’s PARAISO Miami Swim Week will be unlike any other, creating an unforgettable summer fashion festival for all.
“We will continue to balance categories as we see best fit, embrace growth by dedicating in the future full days to lingerie and activewear categories.” says Natalija Dedic Stojanovic. “Our vision was always of finding a balance between various fashion categories that all together encompass a well-rounded summer lifestyle, and we’ll continue to do so.”
SUMMER FASHION SUMMIT
Experience the pinnacle of industry innovation at the Summer Fashion Summit, the premier conference dedicated to exploring the latest trends and breakthrough ideas shaping the landscape of the swimwear market, sustainability, marketing, and manufacturing. Join us on June 1st and June 2nd at the esteemed Miami Beach Convention Center for an unparalleled gathering of industry leaders, visionaries, and influencers. In collaboration with the esteemed Swim Show, this exclusive event promises insightful discussions, dynamic networking opportunities, and invaluable insights that will propel your business to new heights. The event was made possible thanks to the support of St. Thomas University and Mana Fashion.
SHARPIE
This year PARAISO Miami Beach is teaming up with Sharpie® to work alongside fashion designers and art students to design art-inspired apparel with the new Sharpie Creative Markers that feature paint-like, no-bleed ink.
EXCITING OFF-SITE EXPERIENCES
To date, the swim week special events have been hosted in outside venues as well, from pristine beaches to chic poolside retreats and upscale restaurants, each location serves as a breathtaking canvas for the celebration of fashion and style. This year’s off-site locations include W South Beach, Miami Design District, Soho House, The Miami Beach EDITION, 1111 Lincoln Road, The Standard Spa, Miami Beach, The Plymouth, Sophia Design District, and Esme, among others.
PRESS REGISTRATION
Press Registration for media, buyers, stylists and industry guests to cover PARAISO Miami Beach swim week runways will be open from March 20, 2024 – May 6, 2024, and can be requested on www.paraisomiamibeach.com/registrationswimweek.
GAME-CHANGER PARTNERS
* Along with the support of the Miami Beach Visitor and Convention Authority, this season PARAISO Miami Beach official partners include Kevin Murphy, Sunday Riley, Lacroix, CoverGirl, Sally Hansen, NAUTICA Fragrance, Sharpie, Pura Vida Miami, and NY Makeup Academy, among others*
PRESS INQUIRIES
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