Deadwood SS24 Spring/Summer 2024 Collection at Copenhagen Fashion Week
“UPLIFTED”
The 10th of august Deadwood presented the upcoming SS24 collection at Copenhag en Fashion Week, marking the brand’s first-ever runway show.
A decade ago, Deadwood set out on a journey to build a slow-evolving collection where progressive uses of materials would always be at the core. The brand was founded as the offspring of a vintage store in Stockholm created by Carl Ollson & Felix von Bahder back in 2012. From reworking vintage garments Deadwood went on to make the leather industry more waste efficient by offering a range of products from upcycled deadstock leather and non-plastic vegan alternatives.
In the spring of 2024 Deadwood is launching it’s SS24 collection inspired by a dystopian future scenario where drought and desertification spreads, the collection forms a part of Deadwood’s evocative Cataclysms series. The unisex collection presents flowing silhouettes in all upcycled left-over garments and fabrics consisting of technical lightweight fabrics contrasted with heavier natural materials that provide protection while allowing for breathability and movement. The color palette
features earthy tones such as sand, beige, and terracotta, interspersed with vibrant hues inspired by the everchanging desert sky. Powerful contemporary silhouettes will be brought to life by intricate embroidered patterns and patchworks.
As a pioneer in sustainable fashion, Deadwood highlights the problematic paradoxes in modern society while at the same time paying homage to the resilience and adaptability of mankind. The garments presented in the collection draws inspiration from the ingenious ways of adapting to the desert life while infusing these pragmatic solutions with elements of beauty.
Sustainability will remain at the core of the collection, with Deadwood continuing its commitment to using upcycled leather while introducing other recycled fibers and natural dyes. Once again, Deadwood teams up with XV Production to upcycle garments from previous collections and in-house deadstock fabrics to produce parts of the SS24 collection locally in Sweden.
Deadwood SS24 collection celebrates the strength of the human spirit and the importance of leading fashion onto a more sustainable path.
Runway looks
Photo: Press Deadwood
More on: @deadwood
By Senior Fashion Editor 24FashionTV: Christina V Henningstad @christina_henningstad