DIESEL X SAVAGE X FENTY 

PAIR FOR ITS FIRST COLLABORATION

The two fiercely distinctive brands come together with one bold, creative, sexy vision for a limited-edition lingerie and apparel capsule

October 8, 2024 - Breganze, Italy - Diesel and Savage X Fenty announce its first-ever collaboration, releasing a limited-edition lingerie and apparel capsule on October 8th. The collaboration combines the unapologetic, body-and sex-positive ethos of Savage X Fenty collection with creative director Glenn Martens’ interpretation of Diesel’s iconic visual vocabulary.

Inspired by Rihanna’s iconoclastic approach to fashion and lingerie showcased through her Savage X Fenty brand, the Diesel X Savage X Fenty collaboration highlights the brands’ shared appreciation for inclusivity and unapologetic self-love. 

The Diesel X Savage X Fenty collection spans lingerie, men’s and women’s underwear and sleepwear adhering to three signature Diesel aesthetic pillars —True Diesel, Denim and Utility. True Diesel is defined by fishnet and foil prints in iconic Diesel red whilst Denimfeatures trompe l’oeil in flocked mesh and burnout velvet treatments in pop colors and Utility includes camouflage stretch lace and graffiti logo cotton poplin. Silhouettes range from bustiers to string bikinis to thigh-high stockings to teddys to underwear bras to briefs, tanks and shorts. Each piece is embellished with a co-branded Diesel X Savage X Fenty logo.

The limited-edition capsule is brought to life with a campaign shot on the beaches of Tuscany, Italy. Envisioned by Diesel Creative Director, Glenn Martens, and Rihanna -Savage X Fenty Brand’s Visionary- where photographer Salvatore Matarazzo and videographer Jacopo Farina, shot a cast of real Italian characters in Versilia as a depiction of complete body acceptance and freedom. The campaign portrays a judgment-free day in the Italian sun, showcasing people of all ages, body types, genders and ethnicities feeling confident in their outfits.

 The Diesel X Savage X Fenty collection will be available for purchase starting October 8th with prices ranging from 25.95€-102.95€. The collection will be available online at savagex.com and www.diesel.com.

By Senior Fashion Editor 24FashionTV: Christina V Henningstad @christina_henningstad