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Edouard Vermeulen

24Fashion Exclusive

Balmain Takes Fifth Avenue: Why Antonin Tron’s Debut Chose the Store, Not the Street

There are debuts, and then there are declarations. Balmain has just made the second kind. To mark Antonin Tron's first fall/winter 2026 collection for the house, the French label has joined forces with Bergdorf Goodman f
24Fashion Exclusive

Balmain After Olivier: Antonin Tron Bets on Restraint Over Rivets

Four months after Antonin Tron showed his first collection for Balmain, the house is staging a citywide takeover of Paris — roughly 1,000 bus shelters, kiosks and subway entrances carrying the Fall 2026 campaign imagery
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24Fashion Exclusive

Balmain Takes Fifth Avenue: Why Antonin Tron’s Debut Chose the Store, Not the Street

There are debuts, and then there are declarations. Balmain has just made the second kind. To mark Antonin Tron's first fall/winter 2026 collection for the house, the French label has joined forces with Bergdorf Goodman f
24Fashion Exclusive

Balmain After Olivier: Antonin Tron Bets on Restraint Over Rivets

Four months after Antonin Tron showed his first collection for Balmain, the house is staging a citywide takeover of Paris — roughly 1,000 bus shelters, kiosks and subway entrances carrying the Fall 2026 campaign imagery
Fashion News

The Quiet Rebels of the Season: Simone Rocha, Zegna, and the New Art of the Fashion Week Gesture

Some seasons announce themselves with a roar; this one arrived with a raised eyebrow. Simone Rocha — the Dublin-born designer whose pearl-strewn, romantic-subversive universe has long redrawn the boundaries of femininity
Events

The Season Ahead: Why Fashion’s Event Calendar Has Become the Industry’s Real Runway

There is a moment, every September, when the fashion world stops debating and starts moving. The shows are scheduled, the invitations are out, and the industry's true theatre — not the runway itself, but the calendar sur