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Milan Fashion Week SS26 Heats Up with Demna’s Gucci Shock

Milan Fashion Week SS26 Heats Up with Demna’s Gucci Shock

September 23-29: 55 shows, Dario Vitale Versace debut, Louise Trotter Bottega, Armani 50th

Milan Fashion Week Spring/Summer 2026 calendar unveiled by CNMI promises seismic shifts from September 23-29, with 55 physical shows, 4 digital, 12 newcomers balancing heritage and revolution.

Blockbuster opener: Demna’s Gucci debut September 23—short film premiere “The Tiger” starring Demi Moore, Edward Norton; lookbook “La Famiglia” drops early. Simone Bellotti Jil Sander September 24; Dario Vitale Versace September 26; Louise Trotter Bottega Veneta September 28; Armani 50th anniversary exhibition and show.

Trends tease: plum-purple clashes, tassels, elevated flips. Sustainability: blockchain silk, mycelium bags.

Economic stakes high amid Kering revival push. Milan reinvents—again.

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