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Milan Fashion Week SS26 Calendar Unveiled with Demna’s Gucci Revolution

September 23-29: 55 physical shows, Dario Vitale Versace debut, Armani 50th celebration, and 12 newcomers shake Italian luxury

Camera Nazionale della Moda Italiana has released the official Milan Fashion Week Women’s Spring/Summer 2026 schedule: September 23-29, featuring 55 physical shows, 4 digital presentations, and 12 groundbreaking newcomers balancing heritage powerhouses with fresh revolutionary voices.

Key highlights:

  • September 23: Demna Gucci debut (evening spectacle with short film “The Tiger” starring Demi Moore)
  • September 24: Simone Bellotti Jil Sander, Diesel
  • September 25: Max Mara, Prada, Moschino
  • September 26: Dario Vitale Versace debut, Emporio Armani
  • September 27: Ferragamo, Bottega Veneta (Louise Trotter)
  • September 28: Giorgio Armani 50th anniversary exhibition + show
  • September 29: Digital closers

Newcomers include Karoline Vitto (body-positive sculptural), Sagaboi (Caribbean influences). Focus: sustainability mandates, blockchain traceability, mycelium innovations. Fashion Accreditation open via CNMI portal.

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