Art Hearts Fashion Caps Miami Swim Week 2025

Art Hearts Fashion Caps Miami Swim Week 2025 with a Record-Setting Celebration of Swim, Resort, and Pop-Culture Glamour

Miami Swim Week’s longest-running platform, Art Hearts Fashion (AHF), once again proved why it is considered the crown jewel of global swim and resort fashion. Over five action-packed days, AHF delivered more than 30 designer showcases, star-studded parties, and eye-catching sponsor activations that turned Miami into summer’s ultimate style capital.

From sunrise castings on Memorial Day Weekend to a final flash of cameras at the Miami Beach Botanical Garden on June 1, this year’s edition splashed across the city’s most coveted stages—Eden Roc, Strawberry Moon, LIV, E11EVEN, Casadonna, Fabel Miami, and more—creating a seamless fusion of high fashion and Miami nightlife. Celebrities and creators including Carmen Carrera, “Real Housewives” star Kiki Barth, and multimedia artist Victoria Unikel packed the opening soirée at Casadonna, while Ty Dolla $ign and Jaden Smith headlined after-parties at LIV and E11EVEN, keeping the energy electric long after the last heel left the runway.

Runway Reveries & Crowd-Stealing Statements

Fire dancers ignited Giannina Azar’s opening night, and Love for Upcycling sent live parrots down the catwalk in a daring eco-friendly twist. Designers leaned into vivid storytelling: “Berry Beachy Gone Country” bridged cowboy culture with coastal cool, while Slay Swimwear and Bikini Flavors dialed up the heat with ultra-sleek thong silhouettes in tropical neons. Menswear roared back to center-stage as Papi Swim, Coyote Jocks, and Mister Triple X championed body-positive cuts and gender-fluid styling. Meanwhile, shimmering metallics and crystal-studded finishes from Strange Bikinis, Belle D’Amour, and Diva Couture proved that poolside glamour can rival any red-carpet moment.

Resortwear also evolved: Luxe Isle, Copacabana Beachwear, and Capristan dressed the jet-set in breezy silks, billowing caftans, and statement prints ready for the Amalfi Coast or a Balinese retreat. Performance took a front-row seat when Styx Athletics and Henri Costa delivered athleisure looks that blur the line between surf, street, and serious training.

A-List Audience & Influencer Buzz

A constellation of tastemakers, from NFL stars Will Gholston and Jamal Dean to beauty mogul Isabel Bedoya, filled front rows throughout the week. Social feeds caught every moment, with viral clips of backstage glam squads powered by Billion Dollar Beauty, Mad Hippie, Unite Hair, and The House of Beauty flooding TikTok and Instagram. Collectively, the shows generated more than 200 million organic impressions and solidified AHF’s reputation as a global launchpad for next-gen swim talent.

Sponsor & Pop-Up Highlights

Brand activations transformed venues into immersive playgrounds: Japonesque hosted hands-on beauty bars, while The Makeup Light staffed “selfie studios” that bathed fans in runway-worthy lighting. VIP lounges at Eden Roc and Strawberry Moon showcased specialty cocktails, custom fragrance stations, and interactive photo ops, ensuring content creators never lacked for share-worthy moments.

The Numbers Tell the Story

30+ designers from five continents
100+ models, stylists, and creatives backstage nightly
10 packed after-parties across Miami Beach and Downtown
200M+ social media impressions in five days

About Art Hearts Fashion

Founded in 2011, Art Hearts Fashion is a leading production platform committed to bringing avant-garde designers to global runways in Los Angeles, New York, Miami, and beyond. AHF combines fashion, philanthropy, and entertainment, raising over $2 million to date for charitable partners while championing diversity both on and off the catwalk. Learn more at ArtHeartsFashion.com.