Skims has never been content to stay in one lane, and its latest move proves it once again. On January 3, 2026, the brand officially unveiled its exclusive Team USA capsule collection, created in partnership with the United States Olympic & Paralympic Committee ahead of the Milano Cortina 2026 Winter Games. This is Skims’ fourth Olympic-adjacent drop (following Tokyo, Beijing, and Paris), but the first fully dedicated to winter sports—and it arrives with the kind of quiet confidence that makes everything else feel like it’s trying too hard.
The capsule is built around performance fabrics fused with Skims’ signature shaping technology: seamless compression leggings in classic red, white, and blue color-blocking, high-support sports bras with subtle star embroidery, wind-resistant softshell jackets, and thermal hoodies that feel like cashmere but behave like technical outerwear. There’s also a limited-edition metallic silver set—think medal-inspired sheen on the compression shorts and cropped tops—designed for both training and post-ski recovery. Tees feature clean Team USA logos with the Milano Cortina 2026 emblem, while loungewear pieces (oversized crewnecks, joggers, and quarter-zips) bring the après-ski energy home.
Sizing remains one of Skims’ strongest assets: XXS–5X across the board, with inclusive shade ranges that match real skin tones rather than idealized ones. Prices sit comfortably between $48 for tees and $128 for the higher-end jackets—accessible enough to feel democratic, premium enough to justify the hype. Materials lean heavily recycled and responsibly sourced, continuing the brand’s quiet push toward sustainability without turning it into a marketing sermon.
The campaign visuals are understated but powerful: athletes in motion on snowy slopes and gym floors, the gear hugging curves and powering through reps without ever looking restrictive. Kim Kardashian appears in select shots, layering the metallic compression set under a shearling coat—proof that the pieces transition from training to street without missing a beat. The overall aesthetic is clean, modern patriotism: no over-the-top flag prints, just subtle nods to national pride through color and subtle detailing.
Early reception has been swift and strong. Within the first day, the metallic silver set sold out online in multiple sizes, and waitlists formed for the wind-resistant jacket. Social media is already flooded with try-on videos—figure skaters, snowboarders, and everyday gym-goers showing how the compression leggings hold up during high-intensity sessions while still looking polished enough for coffee runs. The versatility is the real sell: these aren’t costume pieces for the Games; they’re wardrobe builders that happen to carry Olympic prestige.
This drop lands at a perfect cultural moment. Winter sports are having a resurgence—Milano Cortina is generating early buzz, alpine aesthetics are influencing ready-to-wear (think puffer details, technical fabrics, and après layering), and consumers want activewear that performs without sacrificing style or comfort. Skims has mastered that trifecta: support, shapewear-level smoothing, and effortless cool.
Beyond the product, the partnership reinforces Skims’ evolution from shapewear disruptor to full lifestyle brand. Each Olympic collaboration has expanded the brand’s reach—Tokyo introduced performance mesh, Paris brought swim, and now Milano Cortina adds cold-weather functionality. It’s strategic, not opportunistic: the brand is aligning itself with moments of national pride and global unity while quietly building a technically advanced activewear line.
For anyone watching the Games this February, these pieces will be everywhere—on athletes during warm-ups, on spectators in the stands, and on fans streaming from home. But the real win is that you don’t need to be an Olympian to wear them. The capsule makes elite-level comfort available to everyone, and in 2026, that feels like the ultimate luxury.
